In 1998, our Founder, Coach Tim Flatt (a lifelong entrepreneur) was coaching junior high and high school basketball.  Through the seasons he noticed a couple of things that occurred when a player had an injury that wasn’t serious enough to stop the player from practicing and playing in games …

Treatment:

• The players used oral medications for pain and inflammation – like Tylenol, Ibuprofen or prescription drugs.
• The Players also used topical pain lotions and ointments.

Impact of Injury and Treatment:

• Short Term – The Players that treated their injuries with oral & topical medications never fully recovered from these nagging injuries as the season went on.  In most cases the injuries continued to get worse.
• Long Term – The next season these players were very susceptible to the same injury reoccurring and the damage was typically worse and more painful.

What was Happening?

The phenomenon of pain escalation even though the players used pain medication was baffling to Coach Flatt, so he shared this information with the parent of one of his players.  As fate would have it, the parent was a medical doctor and they decided to begin doing their own independent research. 

Here is what they discovered:

• Topical products had very high levels of menthol which produces a numbing effect whenever the menthol ligand attaches to the kappa Opioid receptor.
• Oral medications block the NK-1 Receptor so that the brain will not get the “message” that tells it that something hurts.

It became clear to Coach Flatt, as well as the doctor, that most of the topical and oral pain products being sold were designed primarily to mask the pain.   When pain is masked two things occur …

• Because the player was not getting sufficient “messages” to their brain it caused them to not readily recognize pain.  The player then believed they
  could play (as normal) however the injury wasn’t any better; as a consequence of playing with insufficient “messages”, their injury actually got worse!
• The body then increases the production of Substance P (SP) (see information above). This causes the player’s pain threshold to decrease thereby
  making them MORE sensitive to pain.

With this information in mind, the coach and doctor laid the groundwork to create a topical product that did more than just mask pain.  This also forced them
to look into a huge concern and potential hurdle.   The concern was that throughout the last few centuries, there was a widely held belief among natural health
practitioners that if menthol concentrations were too high it would prohibit other ingredients from working.*

With perseverance, their research led to the development and production of the first formulation of Real Time Pain Relief however, back then, it was called
“Formula GAME”.  The new product was an instant hit with the team and during the next season there was a noticeable difference in how players responded
to injuries. This new ingredient-based pain, therapy product called Real Time Pain Relief started creating quite a buzz in the marketplace from referrals only
i.e., word of mouth.

Ron Snodgrass, a close personal and business friend, was the first person Coach Flatt shared Real Time Pain Relief with … outside of his family and his team.
Ron experienced immediate relief from chronic neck pain and began sharing Real Time Pain Relief with family and friends. In early 2000, Ron and Tim decided to
forge a business relationship to be able to share Real Time Pain Relief with more people. By 2007, it became apparent that the amazing response to Real Time
Pain Relief was going to dictate that Tim and Ron set aside other business interests and focus on Real Time Pain Relief.

Word of mouth is responsible for steadily growing acceptance in the marketplace. With thousands of loyal customers trusting the Real Time Pain Relief brand
to help them live a pain-free life, Real Time Pain Relief has become a multi-million-dollar product without spending one dollar in traditional advertising.

The most amazing part of the Real Time Pain Relief story is that each month the company continues to grow without any big corporate advertising plan, instead
the growth has come from many satisfied customers sharing their results and testimonies with friends and family.

These results have continued to amaze and humble them as Real Time Pain Relief continues to help so many people "Enjoy Living Again" from all around the world.

This great story is a testament to the power of the American free enterprise system.