- Because the player was not getting sufficient “messages” to their brain it caused them to not readily recognize pain. The player then believed they
play (as normal) however the injury wasn’t any better; as a consequence of playing with insufficient “messages”, their injury actually got worse!
- The body then increases the production of Substance P (SP) (see information above). This causes the player’s pain threshold to decrease thereby
them MORE sensitive to pain.
With this information in mind, the coach and doctor laid the groundwork to create a topical product that did more than just mask pain. This also forced them
to look into a huge concern and potential hurdle. The concern was that throughout the last few centuries, there was a widely held belief among natural health
that if menthol concentrations were too high it would prohibit other ingredients from working.*
With perseverance, their research led to the development and production of the first formulation of Real Time Pain Relief however, back then, it was called
“Formula GAME”. The new product was an instant hit with the team and during the next season there was a noticeable difference in how players responded
This new ingredient-based pain, therapy product called Real Time Pain Relief started creating quite a buzz in the marketplace from referrals only
i.e., word of mouth.
Ron Snodgrass, a close personal and business friend, was the first person Coach Flatt shared Real Time Pain Relief with … outside of his family and his team.
Ron experienced immediate relief from chronic neck pain and began sharing Real Time Pain Relief with family and friends. In early 2000, Ron and Tim decided to
forge a business relationship to be able to share Real Time Pain Relief with more people. By 2007, it became apparent that the amazing response to Real Time
Pain Relief was going to dictate that Tim and Ron set aside other business interests and focus on Real Time Pain Relief.
Word of mouth is responsible for steadily growing acceptance in the marketplace. With thousands of loyal customers trusting the Real Time Pain Relief brand
to help them live a pain-free life, Real Time Pain Relief has become a multi-million-dollar product without spending one dollar in traditional advertising.
The most amazing part of the Real Time Pain Relief story is that each month the company continues to grow without any big corporate advertising plan, instead
the growth has come from
many satisfied customers sharing their results and testimonies with friends and family.
These results have continued to amaze and humble them as Real Time Pain Relief continues to help so many people "Enjoy Living Again" from all around the world.
This great story is a testament to the power of the American free enterprise system.